Mobilising Games to Go Global: Internationalisation and Localisation

The periods of the Cold Conflict are long past and get replaced by the hotter topic of global warming. ‘Colonisation’ and ‘Super-power’ may actually have become dirty words in these days when global a harmonious relationship and fair play are the mantras for our planet’s survival.

However, within the last few years, there has been a new power entity little by little but steadily rising on the horizon: Enter the App-store Super Power! Situs Judi Bola

In 2014, Japan and Southerly Korea made huge advances and surpassed the UNITED STATES by earnings on Yahoo Play. Reports put Chinese suppliers at #3 by earnings on the Apple Software store. South East South america is a HUGE growing market- Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam take into account almost all the game earnings in this field of the planet. 

What is the takeaway from all this?
1. Language is no barrier.
2. The charm of gaming and mobile gaming is a worldwide phenomenon.
3. Big money are involved which means cutthroat competition and planning in minute detail to drive successful programs and games.
4. Game and iphone app internationalization and positionnement drive mobility in programs and games.
5. Not really least of all, the quest of humans for easy entertainment is now quite literally in the palms of the hands- holding the cellphone. By no means has the opposable thumb been put to such vigorous use.

The game must carry on!

A standing stone gathers moss

The driving force behind any business is profit. The gaming world is not a different. This is a highly competitive world and the gaming market is killer. To endure, evolve, and bring home the bacon, software and games need not merely to be entertaining to the boy-next-door: they have to capture new platforms and markets. And they need to be a mad dash about it or fall off the charts.

How can they do this?

Internationalistion and localisation
This two-step process is what permits a game to adjust to different regional and linguistic cultures. It must include:
Reviewing the dialect and regional settings which will determine which positionnement can be used as well as the date, time, and number formats.
Adapting the user interface
The code must handle multi-language textual content
Locale (not the language) settings must drive data formatting as multiple countries might use the same language, as also the same individual travelling across different countries.
User user interface must be ‘mirrored’ while using directly to still left languages; the only different here would probably be cell phone numbers.
It is also necessary to test the internationalized software or game to find auto-layout problems and strings that are not section of the internationalization-localisation process.

Enjoyment Should be stress-free
Gambling is for enjoyment; the gamer cannot be put through a confusing, frustrating experience. There is no place, either, to be culturally and politically improper or completely offensive. Game localisation must also ensure that the translated, internationalized, localized version be faithful to the original.

Many gamers take their gaming very critically. Game localisation, including those on mobile platforms (iOS localisation or Android), should permit players to throw themselves completely. The complete enjoyment in gaming is to handle the player to a world of dream more appealing than truth, where lives can be replenished in battles with strange creatures in amazing lands unknown! Nothing should interrupt this ‘willing suspension system of disbelief. ‘