People want to learn secrets
We feel that everyone has come across some of those web webpages written up in the perception of long sales copy. The page scrolls down for a long way and every few paragraphs it tantalizes you by expressing that you will be told the trick to success, but first it requires to tease you more and so the long sales copy continues without at any time revealing the promised key. social media marketing
All the way to the underside of the web page after much scrolling you get to a final big button to sign up. This big button is no unlike the smaller ones closer to the most notable of the sales replicate, but it acts like the grand finale now that you are properly programmed and able to buy.
Programmed to action consequently
In the long sales copy the only thing being offered is information that is for sale and the reason for the long sales copy is so that it can write a little program in your mind. To do the developing the sales copy need to repeat itself at least 3 times on every major point being made. If you are aware of this then you can see what is happening while reading the long sales copy.
Brief sales copy doesn’t work similar to the way because the brief version relies on a certain amount of coding already being in place. Most of us have a certain amount of programing in position because we stay in an advertising environment where we are bombarded with advertising.
Programming also comes in threes
In the same way that whenever we use a new word three times it helps us to retain the new term. Programming works in the same way. Television advertising repeat the message and the musical jingle to penetrate both our mind and our sub-consciousness. The objective is to hotel the product name profound in our thought techniques. We may get up when a commercial comes on and go make a cup of tea, but our company is still being programmed whenever we are in earshot of the TV.
We program our young children not to run out onto the road. We repeat the message over and over with emotional emphasis. Really for their own basic safety. We hope the coding takes a firm keep and may stop them at the edge of your sidewalk. Then it has done its job.
When a young adult joins the military they will experience a period of deprogramming to strip away their old habits of pondering and then receive new instructions. Learning something at the same time new is not so difficult as getting rid of the old thought habits. This is what marketing professionals are up against and they use whatever tools that take hands.
Psychological programming or re-programming
If we want to change our old practices then new programming needs to be repeated often over a period of time. In sales and marketing it is the advertising that attempts to program us, and it is the long sales copy that has the best chance of doing this if people will read the whole site.
The programming is merely partly in the repeated concept. Some messages are constructed with skill and will be more successful. There is a whole rack of positive and negative buttons to push for creating a customer. So we can say that programming is not simply repetition but also emotional stimulation.
It is the thought that is important the most but it is the emotional emphasis that captures our attention. Just bringing up rational reasons for switching brands doesn’t always get the attention it deserves. Or does instilling a little fear sway us to buy a new brand. It is when psychological buttons are pushed and strong logic is presented together that we see a persuasive advertisement.